Midland Trade Show Display (800) 487-7944

Trade Show Graphics		Trade Show Graphics
Trade Show Displays		Trade show graphics design requires an understanding of graphics computer software.  You need to understand the following graphics concepts: Vector Art - which programs provide it.  What does resolution independence mean? File Resolution - How does file resolution limit final print size? Photographic proportioning - How must you scan a 35mm slide to make it fit a 14" x 150" header layout? If you had a 150 pixel by 150 pixel image and we require 100 pixel per inch how big could this be printed? Your image is scanned at 3200 pixels wide x 2400 pixels tall.  You need a 15" x 28" graphic. Is the file appropriate? Answers If you can't answer these questions off hand, you need to pay someone to create your graphic art.  We charge to do layout and art preparation for trade show graphic printing.  Our trade show graphics prices are based on print ready files being provide by the customer. Lambda - Your Premium Choice Exceptional Quality Sharper Images Crisp Text More realistic vivid colors HDL Lifetime Guarantee Superior Product - best value Lambda is Better than Inkjet... High Quality:  The quality of Lambda graphics is far better than that of inkjet graphics. Continuous Tone:  Lambda produces a continuous tone throughout, while Inkjet produces a dot pattern. Sharper Images and Text:  Inkjet images and text are soft around the edges.  Lambda graphics are crisp edge to edge. Superior Skin Tones:  Skin tones are genuine - no pink or green hues. More Realistic Color Saturation:  Front or backlit images are more vibrant. Backlit Images:  Superior color saturation, depth and density.  By far the best backlit images on the market. Fine Definition:  Product shots and people are more distinctive and clear with Lambda. Mural Alignment:  Alignment is more precise with Lambda graphics. Technologically Advanced - Lambda is the name used to describe the process, equipment and product resulting in a visually spectacular image.  Using continuous tone digital technology, Lambda graphics and mural panels are produced from the transfer of digital images onto reflective or backlit photographic material without the need of a negative.  Three lasers - one each of red, green and blue - are merged into a single beam that simultaneously exposes the photographic material, producing an image in a single pass.  By using lasers, the total image is crisp and sharp edge to edge with intense color saturation and no distortion.  The next step, similar to traditional photography, is to process the exposed film through a "wet" film developer, where the prints exit dry and are ready for lamination.  Simply stated, a Lambda print is the highest quality photograph produced through state-of-the-art technology.   Exceptional Support - Lambda graphics are laminated with our preferred HDL laminate.  Available in a satin or matte finish, the HDL laminate has a Lifetime Guarantee against delamination.  Any graphics that delaminate during normal usage will be replaced at no cost. Outstanding Color Management - Our color management system creates a printing environment that allows predictable results on how color is portrayed on various materials and print devices.  We are the market leader in color management and continue to stay at the helm of new advances in the complex science of color management. Premium Choices - Lambda graphics have a wide range of applications including portable, modular, custom and lightbox displays.  Murals, detachables, header panels and other components of your display can all be produced using this process, as either front or backlit graphics. Lambda Bright - most commonly accepted industry-wide, a long lasting flexible resin coated paper based print material. Lambda Duraflex - a flexible plastic based print material used for backlit images. Lambda Duratrans - a flexible plastic based print material used for backlit images. Lambda Metallic - a flexible resin coated paper based print material that offers a pearlescent shine and color saturation.

 

1.  Vector art is artwork created in a drawing program such as Adobe Illustrator.  All images must have outlines around them in order to be vectored artwork.  These outlines are represented by mathematical formulae that allow the images to be enlarged to virtually any size and still be printed at a high resolution.  That is what resolution independence is the ability to scale a graphic to various sizes and still retain high image quality.  Scanned images and digital photography (bitmap images consisting of pixels) are not resolution independent, depending on the output device they can only be printed to a certain size and no larger.

2.  File resolution limits final print size for all bitmap images (digital photography and scanned images).  If you print RIP requires 100 pixels per inch then the final print size of a file 2569 pixel x 3678 pixels is 2569/100 x 3678/100 or 25.69" x 36.78" and not larger unless you are prepared to live with pixelated and otherwise degraded final images.

3.  To use a 35mm slide you would have to severely crop the image and scan it at a very high resolution 1400 pixels x 15000 pixels.  The example slide at right show a red box that is the proportion of the 14x150 inch header.  We recommend quality shipping cases for all your graphics or some sort of trade show case.  As you can see most of the image area of the slide is going to be unavailable for the header proportions.  That red rectangle representing about 15% of the total slide would have to be scanned at 1400 pixels x 15000 pixels in order to be printed at an acceptable resolution.

4. A 150 pixel x 150 pixel image could only be printed 1.5" x 1.5".  Not nearly large enough for trade show graphics usage.

5.  Your image is scanned at 3200 pixels x 2400 pixels.  You need a 15" x 28" graphic. Is the file appropriate?  Answer: No, you only have 24" in height available. (2400 pixels in height / 100 pixels per inch = 24").  Therefore you'd have to crop the image to 24" in height which would reduce the width to 17.1" keeping it proportional.