Trade Show Marketing Tips & Advice for Obtaining Trade Show Success

Midland Trade Show Articles and Helpful Advice on How to make the most of your next Trade Show!

Trade Show Exhibition Tips - Do's and Don'ts

According to Julia O'Connor, Author of The Trade Show Reader, working in an exhibit booth is a sales call, not a social call.  Here are some helpful tips to make the most of your next trade show.

10 Tips For Bringing Your Event To Life

Your job as an event planner doesn’t stop with the meeting in the company boardroom. You may be call upon to organize an employee appreciation event, an awards dinner, a product launch, the celebrat...

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many reall...

17 Tips for Bringing Your Event to Life

Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, the celebra...

Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker"

Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That’s because speakers do more than just convey the overall meeting message. You look to them to provide insights, awareness, and cutting-edge information in an energetic, motivational, entertaining, and professional manner.

Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, follo...

Determining Visitor Types

The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely to frequent the tradeshow floor.

Six Marketing Tips for Trade Show Success

Trade shows are a very effective way to grow your business, but can be a costly exercise. Make sure you make the most of being at a trade show by implementing these six important marketing tips.

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them

The key to great trade show exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that ...