Graphic Submission Guidelines
Thank you for choosing Midland Displays. Please read over all
guidelines carefully to ensure that your graphics are setup and
submitted correctly and that enough time is allotted to meet the
needs of your schedule.
Graphic submission process 1-2-3:
- Once you place your order, the ftp website link will be emailed
for you to upload your graphics. You must notify
firstname.lastname@example.org the filename, date and time the
graphics were uploaded in order for us to review and proof your
graphics. You must also always include your company name and/or
order number so that we can match your graphics with your order.
We cannot review or proof your graphics until your order is
officially placed with Midland Displays.
- Within 2-3 business days we will review your graphics and
provide you with an e-proof via email. Unfortunately, we
cannot provide immediate feedback if there are any issues with
your designed graphics, a 2-3 business day turnaround is necessary
for your file to go through all the reviewing channels. However,
if you follow our graphic submission guidelines, your proofing
process should have no issues or delays.
- Once you approve your proofs via email, your graphic product
will ship according to our normal turn around schedule which is 5
business days from eproof approval. Rush printing is available,
sometimes due to the print schedule rush printing will require a
rush fee. Rush printing and rush fees can be discussed with your
account executive - please call for availability.
I. Acceptable File Formats:
- Adobe Illustrator (CS, CS2, CS3, CS4)
- .AI or .EPS format
- Adobe Photoshop (CS3, CS4).EPS, .TIF or flattened .PSD
- We also accept: High-Resolution PDFs
- We DO NOT accept native Quark or
CorelDraw files, if graphics are designed in these
programs the files must be submitted in one of the accepted file
formats listed above. We also DO NOT accept
native InDesign files, please export InDesign
files to .PDF only. Do not send InDesign files in .EPS format.
*It is suggested you upload your graphics in compressed .ZIP or
II. Graphic Setup Guidelines
- Instructions for Submitting files in Adobe
- Fonts. Convert all fonts to outlines.
- Linked images. All linked files in
illustrator must be saved at print size with a resolution of
100-120 pixels per inch and must be included in support file.
- Embedding. Do not embed placed files in
Illustrator, please have them as linked .TIFs, which should be
included with your compressed file.
- Effects. Illustrator special effects that
mimic Photoshop effects, such as glows, transparencies,
gradients, or drop shadows are not supported for printed output.
Please rasterize all special effects prior to submission.
- Instructions for Submitting files in Adobe Photoshop:
- Resolution. Files should be setup at print
size, between 100 and 120 pixels per inch for best printed
quality. Files may be set up at 1/2 size, double resolution if
necessary (20x20 at 120 PPI = 10x10 at 240 PPI).
- General Instructions:
- Color space. All files must be saved within
CMYK color space.
- Color matching. Any critical colors
pertaining to logos or corporate identity should be called out
as Pantone Coated colors, along with number values. If you are
using the Pantone Spot Color system, a color chip must be
provided. If you have certain printed material that needs to be
color-matched, please send it along with your art disk.
- Bleed. All graphics produced require
specific bleeds. Below is a general guideline for bleeds.
- Mural Files: 1/2" bleed on all four
- Dye Sublimation Files: 2" bleed on all
four sides. Please keep all logos, type, and critical
information at least 2" in from each edge of the graphic.
- Ink Jet Opaque/Transparent Graphics: 1/2"
bleed on all four sides of the graphic.
- Banner stands: Each product has specific
bleeds. See product details for specific information.
- Specific file sizes. The graphic size of the
product you are ordering will either be specified on the product
page on our website or emailed to you by a member of our sales
- Design-related fees. Graphics
must be submitted as per Midland Displays requirements in their
finalized form. All setup fees are included in the
price of the product as listed on our website, or as per the quote
given to you by your sales rep. If your artwork requires edits
after it has been submitted, and you would like us to make changes
to it, our graphics team may charge a design fee of $95 / hour.
Please note that we are not always able to accommodate requests
for design work during busier periods. In the case that we are
able to do design-related corrections, it may delay production by
one or more business days, and rush fees may apply if turnaround
is needed in less than 5 business days after proofs are confirmed.
See section V for details on rush fees.
III. Information to be Submitted with Art Files
Please read below for necessary information that must be submitted
to Midland Displays along with your graphics order.
- Company Name You must include your company
name with the submitted file so that we can match it to your
- Sample submission via FTP or email.
name your submitted file according to your company name, job
number and panel designation. For
After your files have been uploaded please email
email@example.com and let us know the files are
- Sample submission via disk. If you
disk, please write your company name on the disk and PO#. Please
call your account executive for the PO# assigned to your order.
The following is an example of what would be marked on the disk
itself: CompanyX - PO# cmx123456.
- Notification via email. Once graphics are
submitted/uploaded, please e-mail
firstname.lastname@example.org, CC'ing your sales rep with your
company name, along with the name of your submitted file, letting
us know that your files have been sent. If these
instructions are not clear, please contact your account executive.
- IMPORTANT. Please note that graphic files
submitted without notification of our graphics department will not
be reviewed for processing.
- We strongly suggest calling our graphics number
877-297-1855 and confirming all is going according to your
IV. Submission Methods
- Email Submission. If your graphic file is
under 4 MB's, you may email it to
email@example.com, being sure to CC the email to
your sales representative.
- FTP Submission. If your graphic file is
equal to or exceeds 4 MB's, please submit it to our ftp.
Please place all files within .ZIP or .SIT compressed folders.
Once you place your order, the ftp website will be emailed to you
within 1 business day. If you do not receive this information
please contact your account executive.
- Submission via Post. If your graphics file
is equal to or exceeds 4 MB's and you would like to mail
it to us, we accept CD-Rs as well as DVD-Rs. If critical colors
need to be matched please send disk with hard copy layouts to the
Attn: Graphics Dept.
Order # (your order #, provided by your sales rep)
Our address (please consult your rep on the address of our
production facility, as we have several)
V. Standard Turnaround Time on Graphic Orders
Please see below for standard procedures and turnaround time for
- 2-3 Business days Proofs. Once your artwork
is received and pre-flighted, proofs will be
generated. You may opt to receive soft-copy or
hard copy proofs.
- Soft copy proofs. Electronic soft-copy
proofs are emailed in .PDF or .JPG form at no charge, to verify
that all elements of the graphic file have come through
successfully. We will inform you of the timeline on your project
and will verify the ship method you have selected. Note:
E-proofs are not a 100% accurate representation of printed color
or resolution. If you would like an accurate representation of
printed color or resolution, please request hard-copy proofs.
- Hard copy proofs. If you have specific
corporate colors that need to be matched, or you wish to verify
the printed quality of your graphics, you may opt to receive
printed hard copy proofs, which are sent via post. Please
consult your sales rep for pricing on proofs and shipping of
Note: Hard copy proofs will add 2 business days
to the production schedule when they are shipped for next day
delivery (1 day to be printed and shipped, 1 business day to
arrive and receive approval), and may further delay production
if another shipping method is used or if corrections must be
made to artwork.
- 5 Business days - Printing / Production.
Standard production time includes small to mid-sized graphic
orders such as 1-5 banner stands, 1-2 sets of pop up mural
graphics, murals for smaller truss booths, and graphic detachables.
Small to mid-size projects always have a turnaround time
of not more than 5 business days after proofs are confirmed.
For example, if proofs were approved on Monday afternoon, your job
would ship no later than the following Monday. It is important
that a prompt approval is sent after receipt of proofs to ensure
production according to schedule. If approval or notice on proofs
is delayed, we may need to postpone the production and ship date
of your project. Your sales representative will update you with
the new timeline if this is occurs.
- Rush Jobs. We are usually able to turn around
graphics jobs within less than 5 business days. Depending on the
print schedule, sometimes this will require an additional fee.
Please contact your sales representative if you need your printing
to be expedited.
VII. Turnaround Time on Larger Graphic Orders
For dye sublimation graphics, larger truss jobs, custom orders, and
quantity orders, an extended time for proof generation and
turnaround may be required, as per the following examples:
- 3-4 Business days. 6-10 unique graphics.
- 4-5 Business days. 11-20 unique graphics.
- 6-7 Business days 20x20 Truss Jobs with
many graphic panels, i.e. Centaurus, Cassiopeia, and Neptune.
- 5-7 Business days Dye Sublimation. Includes
units such as the Hop Up, truss booth graphics, or banner stands
printed on Oxford Cloth).
- 11-15 Business days Large quantity
orders, i.e. quantities of 200 or more banner stands,
or customized items. Please consult your representative for
specific details on turnaround time for your particular request.
VIII. Checklist of critical points:
- Provide adequate lead time. 3-4 weeks recommended.
- Format and name artwork files properly. (10979CompanyX_PanelA.zip)
- Upload files to
firstname.lastname@example.org to advise of upload.
- Call 877-297-1855 to confirm all of the above has been
IX. Additional Information
If you need further information on these instructions or would like
any additional information on graphics or questions on your project,
please call us at 800-487-7944, or email
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